What we're about
We want to protect the innocence and carefree nature of our children, the environment they live in and the society they grow up in. And have fun doing it.
Our love of natural products – their feel, taste, smell, look and sometimes even their sound - made it a natural choice for us to look for organic items for our newborn.
Five years later, we continue to get a lot of inspiration from our children. They are the ones that give us the best insight into what is comfortable – both for children and parents - and fun to wear.
Our clothes are high-quality, fun and made to move with your child – wiggle, roll, crawl, toddle, run, climb – and they are so soft and cozy that your child will love to wear them. We’ve chosen stylish, classic designs that can be passed down from sibling to sibling and maybe even from generation to generation.
Our fabrics are organic (cotton as well as wool) and non-toxic. We care about sustainability – eco-friendly and socially responsible manufacturing. All our products are manufactured according to the Global Organic Textile Standard (GOTS). This standard also includes fair labor criteria.